Is Your Business Making a Good First Impression?
We have all heard it said that the number one rule in business is Location, Location, Location. This is true when your business is reliant on the customer coming to you. You want to be easily found, and you want to be conveniently located. But what is the second rule in business?
You want the customer to have a positive experience so that they will return. Your floors have been cleaned, the washrooms have been maintained, and the garbage has been taken out. Your staff has been trained to be friendly, courteous, and alert to help customers. Your product is not only of high quality, but is very appealing to the eyes. Everything is perfect. Or is it?
What is the first thing your potential customer sees when they approach your business? It is your windows. People look in before they even enter your business. Based on what they see, will they still come inside?
Windows are often designed to draw in the customer. People see something through the glass that they want and they come inside. When inside, windows bring in outside light improving mood and making it easier view merchandise. If your business serves food or drink, people want to relax and look at the world outside. If the customer experience is positive, they are likely to return. Clean glass is a very important part of this positive experience.
Over the years, I have conversed with many people about how important clean windows are to them as consumers. Some have expressed that they have changed their mind about going into a place based on the appearance of the windows. Others have expressed that their experience was ruined as a result of looking out of dirty windows. Just this week I have had two individuals tell me of a dinning experience that was ruined because of poorly maintained windows. Although they both enjoyed the food the view was unappealing. One spoke of hazy windows, the other spoke of being seated by a window with a beautiful view of the city that had been tarnished by local birds. Will unclean windows keep these customers from returning. If so, your competition thanks you for neglecting the second most important part of having a successful business.
